After running the test for a reasonable amount of time which makes you confident that you have gathered enough data to be able to decide which landing page has performed best, you can end the AB Test and chose a winner.
To see how the variations of your AB Test have performed during this test period, click on the Performance icon.
The criteria for choosing the winner depends on your specific use case. It can be the landing page that generated the highest number of clicks (best CTR), the landing page that generated the highest number of conversions (best CVR) or some other metric that you might have tracked using a 3-ed party tracking system like Google Analytics, Facebook, etc.
As you can see on the screenshot above, we have 2 possible candidates for the winner. The first variation has generated the highest number of conversions (a conversion can be a sale, a signup, or any other event), while the last variation has the highest number of clicks generated.
ℹ️ Click here to learn more about how to enable tracking
ℹ️ Click here to learn more about how to setup conversion tracking
Depending on which metric is more important for you, you can click on the Chose Winner button, to end the AB Test.
Once a winner has been selected all the visits will be sent to the winner page.